The internet informational highway. This is a time honored phrase, and it should be nominated for the Internet Cliché Award. Many individuals go the internet or online to search for information, however, they are subdivided into groups. Whether their interest lies in business, how to, gaming, fun or any other type of information that is beneficial to them.
Search Engine Optimization is one of the best secrets learned by many individuals in these past few years. More and more websites have noticed the effects of articles for driving traffic to their sites. While many have even created sites entirely devoted to providing articles that can be accessed by their viewers as well as the links that can lead to various other sites, which relate to the subjects or topics of their articles.
For instance, these sites may feature various articles concerning a great deal of subjects. At the end of these articles is a resource box that can be clicked on, which then links them to the site of the submitted article, featured on these websites. The article, of course, relates to the site, for instance if the article is about rotating your tires, the resource box might lead to a site link of someone selling tires or car accessories.
The resource box is generally found at the articles end, they provide such information as the authors name and a brief description of the author as well as that of the sponsoring link website. When readers are interested, they generally have the tendency to go to the clickable site and find out more. Readers can go to the website and do more research or reading on the topic or subject of interest, since the resource box is the link to the source of the articles they read.
The resource box, much like the article, must appeal to the eye, while demanding interest and the attention of the reader. Sure, the resource box is small, however, by providing the proper keywords and content, your resource box can prod the reader on to visiting the site.
Now that we understand resource boxes, how is having a good resource box beneficial? Its objective is to drive traffic to your website. Articles are placed on various sites, in order to fill their pages, while they may also affiliate with other similar sites that are beneficial to them as well. You can generate traffic of potential consumers for a sponsoring site, when you appeal to various individuals to click on your resource box.
What is good resource box content? Keywords. Learning about the keywords that many individuals are searching for. You will find there are various tools online that aid you in choosing the best useable keywords.
Make use of all your creativity in your resource box, since it is a limited space, you should make the most of it. Capture the attention of your readers with a content rich resource box, that draws them in for a better look. You do not have visual aids, to drive home your point as you do with television ads. However, you do have the power of imagination, and with the right content, you can captivate the thoughts of your readers.
Always use keywords that relate to your website, you should never mislead your prospective site visitors. You can appeal to more viewers, by building your reputation and they will be happy to browse your offers. Providing good resource box content makes a lasting impression, which is appealing to many individuals who may click your resource box. You have only one chance to catch them and hundreds of chances to turn them off.
The power of your resource box should never be underestimated. Sure, it may be small, however, they are a beneficial aid when driving traffic to your website. Boring resource boxes are dull and never can get the traffic you deserve. You can show that you have a great deal to offer, by being fun and creative. Is this too much to ask for something the size of a paragraph? Well, yes and no. However, there are various online guides and tips that are useful in learning how to do this. The first step however, is in realizing just how important your resource box can be when appealing to individuals and their clicking your site link.
51 Comments
Shawn Horwood
December 15, 2008Great tips Reed! I have seen a lot of terrible resource boxes. In fact, I have written a few myself. But I am getting better at it, and I am now going to use this post as a reference. Thank You very much Reed!
Shawn Horwood
http://top5-workathome.com/blog/
Bryan Hee
December 15, 2008The visitors most likely will click your resource box if your article can create their interest to know you further as expert in the topic they are looking at.
To Your Success
Bryan Hee
Gordon Jensen
December 15, 2008It would have helped a person like me who is just getting started to see what a good resource box looks like.
Darren Harris
December 15, 2008Nice article, good information, I will be trying this out – Thank you
Lyn
December 15, 2008Thought the whole idea was to tease, get the reader to click through? Not by being interesting, or stuffed with keywords, but by somehow inferring the reader will find what they are looking for if they click through to the author’s site.
Could you cover that please?
Lyns last blog post..Interior Design for Nurseries
Brett McEllhiney
December 15, 2008Thanks for the tips Reed,
The resource box is one area that I am still lacking in. Will take the information that you have provided here in this post and make some improvements in my resource boxes.
Thanks again,
Brett
Brett McEllhineys last blog post..Affiliate Program for VideosForInternetMarketers.com is Ready!
Bruno Auger
December 15, 2008I find that spending a little bit of time writing out a great resources box can make you go a long way. I’ve seen many resource boxes that were not to well written.
Even myself, I have had a couple that were bad but you live and learn.
Nickolove Lovemore
December 15, 2008Hi Reed,
Thanks for these great tips. I also really appreciate Shawn’s honesty and can say the same of myself.
The crafting of a good resource box is a skill in itself. And the difficulty that individuals face when they first start writing articles is that they are often given the wrong advice regarding what to include in the resource box.
Many people think that the resource box is just a bio about the author but in reality the resource box should be an extension of your article. It should entice the reader to learn more about the subject of your article by clicking the link to your special offer.
Ideally, your article should flow virtually seamlessly into your resource box. Writing resource boxes with a high click-through rate is not just a skill, it’s an art.
More expert article writing tips can be found at: Article Writing and Marketing
Nickolove
Nickolove Lovemores last blog post..The Universal Law of Thinking: The Importance of Controlling Your Thoughts to Achieve Success
Luca - Reach Success Online
December 15, 2008Hey Reed,
Thanks for the post. This is one area that I think we can all learn from. A good idea is to have a few resource boxes pre written. I find that after writing an article I sometimes rush through the resource box. Thanks for the reminder
TJ
December 15, 2008It is to lead the reader into clicking for more information. Would you provide us with an example?
tmobil8
December 15, 2008Greetings Reed, Thomas Richmond here, great tips, i often use as well. P.s. thanks for Marissa’s info. Have a great day buddy 🙂
Derek Anders
December 15, 2008Very Good Tips! Resource boxes are a great places for promoting your site.
Derek Anderss last blog post..Comment Your Way To The Top!
How to make a website
December 15, 2008Hi Reed,
I’d have love to see some real examples of a good article/forum signature.
Wishes,
Saikat
Matthew Lord
December 15, 2008Reed there is no doubt the resource box is a crucial aspect to any article. After the people read the article, of course you want them to visit your website!
Some people have resources boxes converting at 5%, while others convert at 30% or more! Six times the amount of traffic for one article just because of a killer resource box!
As always a great post,
Matt
http://www.marketingprimetime.com
Herschel Lawhorn
December 15, 2008Hi Reed,
Thanks for the info. It couldn’t have come at a better time. Resource box writing has always been one of my weaknesses. I have been trying to improve and this info will help. Again thanks and keep up the good work.
kristi qualley
December 15, 2008Great Article Reed. Thanks for info. people can actually use!
Rashmi Mehta
December 15, 2008Well said, Reed.
Infact the body of the article is the ‘give’ part of the article and the resource box the ‘take’. Hence one cannot simply ignore the importance of the resource box.
Otherwise the whole purpose of the article is defeated.
Rashmi
Rashmi Mehtas last blog post..Is Your MLM / Network Marketing Business Failing – Insider Secret Strategies To Revive Your MLM Home Business Overnight!
John Bandy
December 15, 2008Hey Reed,
That is a great article. I have been taught a lot by reading your articles. Keep them coming.
I look forward to the next one.
John
Paul Penafiel
December 15, 2008Good article Reed !
Signature lines plays such an important role than the article itself. It does take practice and tracking skills to see which sig lines works.
Since Reed didn’t give an example I will provide one for those who are new to IM.
Let say you are writing about a review about a newly launched program. Submitted it to as many article database site as possible using 2 different sig lines.
One sig lines says something like ” If you want more detailed info about this program visit http://www.yourwebsite.com
Second sig lines says something like ” If you want to find out how I make $200 per month selling this product, visit my website at http://www.yourwebsite.com
Now if the second sig line is getting twice as many clicks as the first one, then you back and simply change the one that doesn’t work with the one that works. Then you keep using the one that works and keep submitting it to more article database site or pay a service to publish them for you such as Isnare.com
Take care.
Claude Pelanne
December 15, 2008Very good and useful info on the BIO box. It took me a while to understand the importance of getting it right. This tip is very important for the newcomer to understand.
Claude Pelannes last blog post..Tip of the Day
Carrie Pierce
December 15, 2008Thanks for the tips Reed. Very helpful indeed.
I couldn’t agree with you more.
The more I learn and observe, the more it seems to me that alot of web marketing success simply boils down to being enticing, interesting- and skilled at communication…
just like Life in general!
I will think upon your pointers and see how I can best use them to improve.
Thanks again -and glad you’re out there doing what you do.
Pat Gunning
December 15, 2008This is your call to action, the place where you get a curious or interested prospect. It is a skill that can be developed and refined but well worth your effort to master!
Jeen Hao
December 15, 2008Great tips Reed. Resource Box is very important in making money online. Thanks for your tips =)
Jeen Haos last blog post..Basic Information of Affiliate Marketing
Jay Rossi
December 16, 2008Thanks Reed,
The more I read your emails and blogs the more I’m beginning to learn. Thank you.
Dorothea Carney
December 16, 2008Great info on resource boxes, as usual, Reed! Wishing you and your family and wonderful Christmas and Happy New Yesr!
Dorothea
Muryal Braun
December 16, 2008Thank you. I know the resource box is one of my greatest weaknesses. I am determined to spend more effort on that from now on. Thanks again,
Muryal
Muryal Brauns last blog post..Osteoball-Exciting New Way to Reverse Osteopenia
Ari Lestariono
December 16, 2008It’s a good way to generate list building, leads and traffic.
Ari Lestarionos last blog post..Home Remedy for Hiccups
normz2
December 16, 2008One thing interesting about the internet, you can learn something new every day. After you learn it, you refine it. This resource box techniqe sounds like a good one, if used properly.
Keri
December 16, 2008Thanks for the suggestions Reed. Maybe you can post an example of what a good resource box looks like.
Thanks!
Greg
December 16, 2008Once again Reed, useful comments that give readers something to think about, helping us all to improve our article writing skills.
Greg.
http://hits-a-million.com
Alan Cheng
December 16, 2008When I write a resource box for my clients’ articles, here are a few things which I do to increase the click through rates.
1. Resource box must have a call to action. Let them know what benefits they will receive when they click on the link.
2. Tell them that they will see a video or videos of the techniques related to the article content. A link to see a video converts very well for all articles.
3. Tell them that they will receive a free report that is related to the same topic they read in the article. If they liked your article, then they would definitely click to download your free report.
4. Tell them they can read part 2 of your article by clicking on the link in the resource box. Or parts 3 and 4 etc….
5. If you are talking about the problem in your article and recommend a solution, then in the resource box, tell them to click on the link to know more about the solution.
Having a resource box is not just about keywords and anchor text. You need to drive them to a squeeze page to capture their emails. This is the true power and benefit of article marketing which you will experience if you do things correctly.
Alan Chengs last blog post..Ghostwriter Miscommunicates With His Customer
Fred Farah
December 16, 2008Hi Reed
Good article. You hit the nail on the head with the importance of a good bio box. I do a fair amount of posting articles to submission sites.
My problem is that I never can tell if I am really getting extra traffic from my article marketing. Is there a way to judge if the articles are bringing me traffic?
Fred Farah
Albert Grande
December 16, 2008Excellent advice about resource boxes. I like what you said about being creative when using resource boxes. This is an area I can certainly improve upon. Thanks for the timely tips.
Albert Grandes last blog post..Totally unique ways to use autoresponders…
Anna Kindler
December 16, 2008Hey Reed, I really didn’t know what a resorce box was or how important it is. Make sence though. Also, thanks Paul for the examples. An example of something is easier for this granne newbie to understand. Anna
Harris Rahman
December 16, 2008Great Article for the biginners in Article Marketing. I understand resource box is a heart of article marketing. Hi, Anna there are lots of samples available, if you go to the ezine articles you can find the best one.
dan vervondel
December 16, 2008Hallo Reed,
Thanks for making clear how important a resource box is for article writing as to bring the desired traffic to the monetizing site.
However, your title states “how to” but I personally did not get the tips I was looking for.You might want to provide some direct examples to actually show the correct way.
This might be a good subject for upcoming articles?
Marianne
December 16, 2008Thanks for the tip. I don’t usually use key words in the Resource Box, I’ll have to give it a try.
Mariannes last blog post..Marketing On Social Sites
Richard
December 16, 2008Good post as usual, Reed. We’ve all seen (and been guilty of writing) bad resource boxes.
Richards last blog post..Subscriber List Building Made Easy
PV Reymond
December 16, 2008Hi Reed,
It is a great point.
Having a great resource box is crucial. Here’s where say to your readers what to do.
Most people do this wrong. The resource box is not about the author, it is about the readers.
I agree with the fact that you have to say who you are, but the most important thing is that you have to tell your readers that they should visit your site because they can benefit from it – you are giving away a free report or a video, or whatever.
Thanks,
^PV Reymond
http://www.startup-internetbusiness.com
PV Reymonds last blog post..Twitter Tools
MARINA1965
December 16, 2008GOD BLESS YOU!!! GOD BLESS YOU!!! GOD BLESS YOU!!!
Geoff Dodd
December 17, 2008Reed, so a converting resource box maybe has a briefest of brief bio – then a Benefit or *reason* to click through as a call-to-action or most-wanted response, thru to your site. It is a carefully crafted piece of copy focusing on the call to action. Agreed?
Geoff Dodd
Australia
Mikkel
December 17, 2008Wonderful tip!
Just what needed!
Let’s see if it works 🙂
Mikkels last blog post..Sko kastet efter George Bush
Asher
December 17, 2008Hi Reed,
Of the whole post… the only thing I gathered which was useful was the part about using imagination to the fullest potential.
The one thing is a good thing. Thanks for highlighting that.
Asher
Ashers last blog post..How To Make $1,100,000 in 39 Days
Nancy Boyd
December 18, 2008Alan I agree with you completely about what elements make a successful resource box.
This one has been my weakest area, because for each article I may have a different action I want the reader to take, so I have to think about what I really want, and then ask it in an enticing way so I get the click. That is not so easy!
In fact I’d love to hear more comments on better ways to get clicks from the resource box of your articles.
I personally feel that if your invitation is compelling in the resource box, it makes the conversion to a sale MUCH easier.
Nancy
Nancy Boyds last blog post..Affirming The Elders ~ Every Human Being Has Rights
Jussi Koiranen
December 18, 2008ABCs of the Resource boxes, very good information!
Mikkel
December 19, 2008Thanks!, finally I’ll start on article marketing!
Mikkels last blog post..Geni dot Com
Wayne
December 20, 2008Thanks for the great post. I have had problems getting traffic from my articles. I am sure your advice here will be most helpful. I am going to implement it in my next articles.
Thanks again.
Waynes last blog post..Ultimate Marketing Marathon
Paul Penafiel
December 21, 2008Someone asked? how do you know if your signature lines is working.
By using a tracking program such as Hitsconnect or similar program where you can split test your signature lines and show you how many times your sig lines have been clicked.
How do you create a killer signature lines? practice practice practice (track your results) practice and more practice.
Happy Holidays Everyone !
Sohail Ahmed
January 1, 2009Very Good information. Thanks….
– Sohail
http://iMobile.us
Sohail Ahmeds last blog post..iAppointment Maker – free mobile Appointment Maker application
Melody Baker
January 1, 2009Hey Reed,
1 question. What is a resource box?
delords
January 14, 2009Great Topic.
Resource Box is the income pillar for any article, but really i have also noticed many people still can’t write a good resource box,
A great article with a bad resource box can benefit your readers but not profiting you anything.
delordss last blog post..Get Yanik Silver’s 14-Point Web Copy Analysis Free
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