The internet is an amazing way to spread the word quickly around the world. Viral marketing does just the same. It is the method of creating a buzz OR marketing of any brand, product or services, in this modern world where everyone is connected to each other. For every type of marketer, it is the best method to create potential for large scale reach and for growth with a low budget.
Listed below are some tips for optimizing viral marketing campaign for better results.
Offer an incentive:
For better viral marketing campaign results, offer some useful and tangible incentive to encourage people to forward your marketing message to their friends and family. To avoid spam, make sure you offer the incentive to a specific quantity. For example, offer an incentive of 20% off on the referrers’ next purchase if they forward an email message to five people.
Personalize the referral email:
When people receive a message from their friend, response rates grow like crazy. It is better to personalize a referral email message to show that it is send by a significant source. Focus on the subject line of an email message, because it is the important part of viral marketing email. For example, “ADV: Abc thought you would like 20% off at XYZ.com.” It shows that it is an advertisemen, there is a special offer and the message is send by a friend.
Interact:
The success of a viral marketing campaign depends not only on the traffic and conversion of your landing pages, but also on the comments and interaction with your website that play an important role to garner it. To get more exposure for your business, interact with people by asking questions and by answering their questions. By increasing interaction with people, you open doors for new customers and build better relationships.
Track and analyze results:
Just like any other marketing campaign, tracking and analyzing results is truly important for optimizing performance. Pass-along, click-through and conversion rates are useful metrics to analyze. These metrics will help marketers learn which customer and offers are driving the highest ROI.
Continually promote friendly referrals:
Another way to optimize viral marketing campaigns is by frequently promoting friendly referrals. For this, marketers should place their marketing offer in every significant outgoing email message. Word of mouth marketing is considered a one-time campaign, but at the same time, it is an amazing and efficient method for continuing to widen the reach of your marketing messages.
These above optimization tips will surely help marketers who want their viral marketing campaign to be more productive and effective.
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