Ron Douglas – How to build a long term evergreen product ecosystem and some other random but profitable tips I made up this morning

New York Times Best Seller 1.5 million copies sold

Starting selling a cooking ebook in 2003 while working on Wall Street for JP Morgan

1 out of every 100 households have one of Ron’s books 1.5 million sold

Over $30 million in sales

Over $5.8 million in free advertising from the media

Over 750 million emails sent

Former college basketball player at Stony Brook University

America’s Most Wanted Recipes

Got a book deal with Simon & Shuster in 2008

2004 big breakthrough was Google Adwords and ClickBank was getting $0.10 clicks

Ron’s why is to be around his kids

Design your business around your lifestyle

Parents met in 1974 at a heroin rehab client fell in love and got pregnant with Ron

Dad died 6 weeks before Ron was born from an overdose

Mom fell back into drugs and depression

Grandfather was his hero but was also an alcoholic

Swat team came to the house when grandpa was threatening people with his shotgun

Success is doing what you want when you want where you want with whom you want – Tony Robbins

How to create your own ecosystem

Easy way to create an info product for 10 times as much

3 simple funnels that are working with cold traffic

10 profitable aha moment learned from testing

Product launches are like dating strippers and looking for a long term relationship

Product launch hamster wheel

Flavor of the month become obsolete

Pressure to come up with next hot thing

Stressful hours

Same customers on everybody’s list

Create your own product ecosystem

Survey your list see what they want to buy

Tag and segment based on goals and interests

Create evergreen products for them based on their core needs

Focus on serving that one market

Example: Writing Market

WriterHelpWanted – freelance writing jobs

EliteWritersLab – membership site for people who wanted to connect with other writers

DFY Writer Sites – done for you sites (they do the tech work)

Would you like to try EliteWritersLab for $1

DFY sold via webinar

InfoProductMastery workshop – teaches them to sell info products online

Content Cash Flow – how to sell private label content

Best sellers summit – how to write books that sell (summit with other authors)

AR6 high ticket coaching program

Cold traffic funnel

Facebook post/ad -> Sandwich page 34 ways to make a living online piece of content that people want to share (indoctrination and followup emails) -> Irresistible front end offer à $1 trial to elite writers lab rebills at $27 a month

2nd funnel

Survey, contest or petition -> Collect email (indoctrination and followup emails) free + shipping thank you page offer à $1 trial membership

Use kunaki to send out your free + shipping offer

Funnel #3

Facebook lead ads with zapier à webinar registration (indoctrination and followup emails) à high ticket offer with a lower ticket option à host additional webinars weekly

The way to create info product that you can sell for 10 times as much

Call it a live coaching workshop

1 or 2 training sessions via webinar

Survey the customers

1 followup Q&A session

Split the recordings into short videos, get transcription and notes and create product area

Aha #1 all facebook ads lose money until you’ve optimized you campaign and seasoned your conversion pixel

Aha #2 use facebook’s pages to watch and to see your competitors viral posts – add pages to watch via insights this helps you figure out what kind of content to give

Aha #3 using the subject line of an email as the “click here” link significantly boosts clicks and conversions

Aha #4 using jing during webinars to show social proof screenshots of the comments box “how many people are ready to take the next step?”

Aha #5 Use zapier to automatically re-register non attendees to a recorded “encore presentation” of your webinars

Aha #6 AOL and apple email address typically make the best subscribers you can target them with Facebook ads primary email address in the FB targeting

Aha #7 use background images in your powerpoint slides to create desired emotions

Aha #8 Use facebook notes as preselling bridge pages to get cheaper ads using PPE ads in the power editor

Aha #9 Create a custom audience of all your potential JV partners and run a facebook video ad about your launch

Aha #10 Trigger emotions against a common enemy to create viral posts that get cheap facebook traffic

Look at http://www.change.org

http://www.RonDouglas.com/mayhem

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