When it comes to developing an ad strategy for a LinkedIn network, you need to learn about the people out there and examine why they are there. This network is more for professional B2B people. People use this network for a variety of objectives, but they are likely to be business related.
Why do people visit LinkedIn?
Below are some reasons that will answer this question.
- To stay connected with their colleagues from previous employer’s (or current employer)
- For the latest updates, by following other companies
- For seeking a job in a different company
- To create a network of individuals within their company
- To join a group for staying up-to-date on their industry
These above activities are not related to buying products or services. Isn’t this how most of the people use LinkedIn?
Some proven tips to get higher click through rates and higher conversion rates on LinkedIn are stated below.
Target the appropriate audience:
Consider targeting the right audience. You can create the best ads for your LinkedIn ads campaign, but if the wrong people (which are not targeted) are watching your ads, there is no value for your business.
Don’t go for the hard sale:
Most people don’t visit the LinkedIn network to shop for products or services. It is recommended to have a flexible conversion action that requires less commitment. Consider giving whitepapers, eBooks, and presentations that are more likely to work well on the LinkedIn network.
Be direct and specific:
The LinkedIn platform allows you to add 50×50 size image ads that are quite shorter than Facebook ads, so you have less room to get entertaining, secretive or surprising. Make sure your ads are suitable for the targeted audience. Include a clear and strong Call-to-action, so that it can tell viewers what you want them to do, and what they are going to receive.
Launch test ads regularly:
If your LinkedIn ad campaign is not hitting the LinkedIn network average click through rate, you will find it difficult to get impressions and traffic.
Consider monitoring your ads. If you find that your ads are performing less than expected, pause them and start launching new tested variations on a regular basis to get better results.
Follow editorial guidelines:
Follow these LinkedIn’s editorial guidelines listed below, otherwise there is no value in applying the above tips.
- Don’t deceive or lie in your ad.
- Don’t use non-standard spelling, grammar, capitalization, punctuation or repetition in your ad.
- Don’t use inappropriate or unacceptable language in your ad.
- Don’t deceive, confuse, or otherwise degrade the experience of members who click on your ad.
- Don’t use trademarks that you are not permitted to use.
- Don’t use LinkedIn in your ad.
- Don’t use an ad to facilitate collection of a member’s data.
These proven tips will help you create a successful LinkedIn advertising campaign and get the maximum ROI for your business.
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