When it comes to get succeeding in the business world, every marketer faces different challenges. “According to 2015 State of Inbound Report, proving ROI and getting more budget are the leading challenges marketers face”. Let’s take a look at these top challenges and how marketers can address them.
Planning the right strategy to get leads and profit:
Generating results for business is a big challenge that most businesses are facing today. It’s all in vain if you don’t get results from your marketing campaigns, and its unsatisfactory too, but you can recover all your losses if you plan for correct and long term strategies.
Solution:
To get your desired audience, first you have to focus on the planning phase. Dedicate yourself to create strategies that are helpful for you in the long-term. You can also learn from big industry leaders, or innovate something new to stay in the race.
Tracking the ROI of marketing activities
According to the 2015 State of Inbound report, tracking the return on investment for overall marketing activities was the biggest marketing challenge. At the same time, ROI measurement can be helpful for those marketers who want to know the effectiveness of their overall marketing campaign.
Solution:
In order to track the ROI of marketing activities, marketer should dedicate time and resources to building links between marketing activities and sales results. With this solution, you’ll be able to see how many leads and customers are generated through your marketing activities.
Managing the website
This was another challenge for marketers in 2015, especially for small businesses and nonprofit organizations. They are battling to grow their business and rank above other businesses. Providing an ROI and securing more budget was their important concern, but managing a website was their biggest challenge.
Solution:
To remove maintaining the website as a serious issue, all you need to do is to take the right step. First you need to think about your targeted audience. Then, hire a professional website designer, post relevant and meaningful content on your website, and learn about your competitors. You’ll be all set to attract more and more customers with your website.
Right marketing tools and technology:
Choosing the right tool and technology for marketing is another challenge for marketers. They spend lots of money on useless technology and tools without knowing how they will impact their marketing. Ultimately it increases their marketing budget, and they get back nothing.
Solution:
Don’t get worried if you select the wrong technology or tool to increase your marketing efforts. You’ll have another chance to rectify your mistake. There are a multitude of technologies in the market. Research your opponents, integrate a proper marketing strategy or buy the software that big companies are using to automate their marketing efforts.
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