Started his business when his parents lost money investing in WorldCom
Has gotten where he is at by focusing on optimization and focusing on the one thing you are good at.
Started making money online marketing credit cards
Wanted to get on QVC but they said no and he made his own show and had Mark Victor Hansen on and he sold over 1 million books. Made 3 different versions all were successful.
99/100 infomercials fail
Case study #1- TV show advertising profits
The norm – continuity should never be more than $19.95 or it will kill conversions
Charged $49.95 a month
1,000,000 book buyers
$19.95 38% conversion rate
$49.95 53% conversion rate 150,000 MORE people bought the monthly membership
Case study#2 tv show real estate
Great sales from TV nobody wanted to purchase products on the phone
Split tested Anthony’s voice VS the talent’s voice on IVR (recorded voice)
Talent average ticket $38
Anthony’s voice average ticket $68
Voice inflection was the difference
Case study $3 real estate older gentleman wrote a book
Show had great response, average ticket was terrible on the phone making it a losing show
Split test Anthony’s idea vs product ideas
Their idea (software) $32
Anthony’s idea (more books) $64
Spoke at an event for the Napoleon Hill foundation was the only guest to speak and sell at event was 25 at the time in front of 5,000 people was very nervous. He sold so much stuff they had to cancel the other speakers. His fiance’s parents were at the event and she messaged him via Twitter they have been together 6 years now and are getting married in September.
In order to be successful you have to step outside of your comfort zone
$250K a month business model
Puts ads on Google à sent to website (mustang parts à made money
He was answering phones all day taking orders
Time freedom is very important was becoming a slave to his business
New business $250K a month business
Ads on google à sent to credit card site à made money
Was paying for his parents house, college for him and his siblings.
He made 10 sites related to mustangs and credit cards and just paid more than others so he eliminated his competition by paying a little bit more than his competition
Google changed the ranking structure so people could pay less and rank higher
Went from $500K a month to $10K a month overnight
Switched gears to email marketing so he could have more ownership and not be at the whim of Google
Success formula
Build your list and make sure it’s highest quality possible with real and best email
Send you need to know how to send emails that get opened and results
Profit make sure you optimize your profit strategy so you can make the most possible ROI
It’s not how big your list is but the quality of the people on it.
“You (Older)” from name
Inside email
Hey, this is me 10 years from now. I’m an older you
I’d like to tell you how great my life is right now.
I’ve been sending emails and my life is pretty good
I’m able to spend time with my children and dogs
In fact I can’t imagine life any better write now
I’m writing you this email right now so you don’t
Make any mistakes.
Don’t miss a thing that Anthony Morrison says
Make sure you watch this video to help get you
To where we are today
16X the clicks as his normal email, no complaints
$60K from that 1 email average is $5-6K
Quality matters… size doesn’t
Where is the traffic
60% of online traffic is now mobile
Mobile now makes up the majority of email opens
68% of gmail and yahoo are opened from mobile devices
7 out of 10 shoppers are likely to make purchase on mobile because of an email
23% of mobile campaigns are opened more than once
When opened multiple times 65% are going to click
The value of a mobile email subscribe is roughly double a desktop email subscriber
80% are expected to open their email on mobile by 2018
People will type in fake emails, secondary email or typo their email when typing on a phone
Created an app that takes their name and email address right from their phone and optin to your autoresponder
Over 50% open rates when he switched to this been using this for 3 years was getting
When they land on the page it shows up above the fold and then they click on the button it opens up their email client so they can send a pre-populated email. Can also get people to signup for webinars
Now he had 700 people on his webinars and hour early because he fills up his webinars using the mobile optins
Since they send you an email they are looking for an email back so they are expecting it and open the email
Used in Internet marketing, Survival, shopify, tshirts, travel agency (destinflorida.com) rents condos he owns
Email client closes but the mobile optin page changes and redirects
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