Anthony Morrison – Mobile Optin

Started his business when his parents lost money investing in WorldCom

Has gotten where he is at by focusing on optimization and focusing on the one thing you are good at.

Started making money online marketing credit cards

Wanted to get on QVC but they said no and he made his own show and had Mark Victor Hansen on and he sold over 1 million books. Made 3 different versions all were successful.

99/100 infomercials fail

Case study #1- TV show advertising profits

The norm – continuity should never be more than $19.95 or it will kill conversions

Charged $49.95 a month

1,000,000 book buyers

$19.95 38% conversion rate

$49.95 53% conversion rate 150,000 MORE people bought the monthly membership

Case study#2 tv show real estate

Great sales from TV nobody wanted to purchase products on the phone

Split tested Anthony’s voice VS the talent’s voice on IVR (recorded voice)

Talent average ticket $38

Anthony’s voice average ticket $68

Voice inflection was the difference

Case study $3 real estate older gentleman wrote a book

Show had great response, average ticket was terrible on the phone making it a losing show

Split test Anthony’s idea vs product ideas

Their idea (software) $32

Anthony’s idea (more books) $64

Spoke at an event for the Napoleon Hill foundation was the only guest to speak and sell at event was 25 at the time in front of 5,000 people was very nervous. He sold so much stuff they had to cancel the other speakers. His fiance’s parents were at the event and she messaged him via Twitter they have been together 6 years now and are getting married in September.

In order to be successful you have to step outside of your comfort zone

$250K a month business model

Puts ads on Google à sent to website (mustang parts à made money

He was answering phones all day taking orders

Time freedom is very important was becoming a slave to his business

New business $250K a month business

Ads on google à sent to credit card site à made money

Was paying for his parents house, college for him and his siblings.

He made 10 sites related to mustangs and credit cards and just paid more than others so he eliminated his competition by paying a little bit more than his competition

Google changed the ranking structure so people could pay less and rank higher

Went from $500K a month to $10K a month overnight

Switched gears to email marketing so he could have more ownership and not be at the whim of Google

Success formula

Build your list and make sure it’s highest quality possible with real and best email

Send you need to know how to send emails that get opened and results

Profit make sure you optimize your profit strategy so you can make the most possible ROI

It’s not how big your list is but the quality of the people on it.

“You (Older)” from name

Inside email

Hey, this is me 10 years from now. I’m an older you

I’d like to tell you how great my life is right now.

I’ve been sending emails and my life is pretty good

I’m able to spend time with my children and dogs

In fact I can’t imagine life any better write now

I’m writing you this email right now so you don’t

Make any mistakes.

Don’t miss a thing that Anthony Morrison says

Make sure you watch this video to help get you

To where we are today

16X the clicks as his normal email, no complaints

$60K from that 1 email average is $5-6K

Quality matters… size doesn’t

Where is the traffic

60% of online traffic is now mobile

Mobile now makes up the majority of email opens

68% of gmail and yahoo are opened from mobile devices

7 out of 10 shoppers are likely to make purchase on mobile because of an email

23% of mobile campaigns are opened more than once

When opened multiple times 65% are going to click

The value of a mobile email subscribe is roughly double a desktop email subscriber

80% are expected to open their email on mobile by 2018

People will type in fake emails, secondary email or typo their email when typing on a phone

Created an app that takes their name and email address right from their phone and optin to your autoresponder

Over 50% open rates when he switched to this been using this for 3 years was getting

When they land on the page it shows up above the fold and then they click on the button it opens up their email client so they can send a pre-populated email. Can also get people to signup for webinars

Now he had 700 people on his webinars and hour early because he fills up his webinars using the mobile optins

Since they send you an email they are looking for an email back so they are expecting it and open the email

Used in Internet marketing, Survival, shopify, tshirts, travel agency (destinflorida.com) rents condos he owns

Email client closes but the mobile optin page changes and redirects

Leave A Response

* Denotes Required Field