“Having more than 150 Million members in more than 200 countries, LinkedIn stands as the most powerful B2B social network.”
If used in properly, LinkedIn can be the most important and effective advertising opportunity for B2B marketers to achieve their business goals.
LinkedIn ads are the most cost effective advertising method, because it allows marketers to target their audiences based on geography, gender, age, industry, job function, company size, the number of connections or LinkedIn groups.
Below are six essential tips to get you the most value from LinkedIn Advertising:
Target the Right Audience:
Targeting the right audience is essential for any successful advertising campaign. LinkedIn take cares of that, and allows marketers to target ads to the audience by important B2B targeting options such as geography, company, job title, group, gender, and age. In this below figure, you can easily see the targeting options provided by LinkedIn.
Target LinkedIn groups:
Target relevant LinkedIn groups. Try to find groups related to your target industry. Make sure you do proper research before choosing groups, because sometimes group names may be evasive and too generic.
Start Small:
Start with small steps. You can go with two ad formats to see which one performs better. Later you can run your advertising campaign on a larger scale with some more investments.
Create Short and Relevant Content:
Ad Content is the most important factor that determines the success of your LinkedIn advertising campaign. You are allowed to add only a 25-character headline and a 75- characters description in your ad. Make sure you write something that is easily understandable to the visitor.
Most importantly, your content should have an effective and appropriate call-to-Action. A call-to-action specifies an action you want your audience to perform after they see your ad.
Ad Image:
The image is the top-most element that grabs a visitor’s attention to the ad. LinkedIn allows you to add an image of 50×50 pixels. Do not use large images, because it may look blurry if compress it.
Collect and Analyze Data:
Collecting and analyzing data helps you learn if your campaign was successful. To determine your ad success, you can review the analytics provided by LinkedIn that shows the number of clicks your ads received during a particular time period.
LinkedIn advertising is an effective tool for small B2B companies for targeting qualified leads. By following the above tips, you can reach highly targeted audiences with your lead acquisition message.
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